Lindsay is a 20-year communications and PR vet with a background in intrapreneurship. She began her PR career in the video game industry where she toured with major tournament leagues before going on to lead national PR for a $300 million footwear company. In 2012, she moved media-side, making partner at a print lifestyle magazine where she helped grow revenues and launch an agency. There, she worked with nearly every cultural institution in St. Louis, and built the highest grossing influencer agency in the Midwest serving clients all over the U.S. and Canada.

In 2017, Lindsay launched Pattan & Co. with a focus on arts & culture, travel & tourism, social good and corporate philanthropy, civic progress, and hospitality & entertainment. From 2019-2021, she took a full-time role with client City Museum as Director of Marketing & Sales where she co-led revenue modeling and growth. Now, she leads business development, strategy and reputation, supporting the team and her clients as a trusted advisor.

Lindsay has served on boards and committees for nonprofit media outlets, Downtown St. Louis, Inc, the Contemporary Art Museum St. Louis, Opera Theatre of Saint Louis, Explore St. Louis, and more.

Lindsay was a national Folio: 30 Under 30 Honoree for Innovation in Media, co-led an Emmy-winning project, and was awarded or nominated for several marketing honors from Fashion Group International, the Riverfront Times, and more.

James brings more than 15 years of experience to the Pattan & Co. team where he leads media relations and providing media training, coaching, and spokesperson services to our corner stone clients. James also advises on strategic positioning for nonprofit development teams, assisting with major appeals, grants and other projects.

As publisher and partner at Vital Voice Magazine (2010–2019), he led the publication’s statewide expansion and developed expertise across print, web, email, and social media platforms. In 2018, Lesch transitioned to healthcare communications, overseeing strategic initiatives and development for organizations that became Vivent Health.

James is a bit of a celebrity himself, known as a go-to interviewer for Real Housewives. He has an impressive Spice Girls collection and has met most of them. James hosts high profile events, and acts as a spokesperson for our clients when needed. He’s most well-known for his joyful energy, good humor, and sense of responsibility toward our clients and the press.

He also serves on the Board of Lafayette Park.

James is a St. Louis Business Journal: 40 Under 40 honoree, was recognized as an influential community member by OUT in STL Magazine, and has contributed to Emmy-winning news features.

Natalia Parr is an innovative PR & marketing professional and leads digital storytelling, social media strategy, and experiential for Pattan & Co.

Natalia founded digital storytelling firm Parr Creative Agency, which merged with Pattan & Co. in late 2024. She also served as a creative and partnerships lead and managed content strategy and client campaigns for St. Louis-based new media companies with more than 350,000 followers. Natalia offers white label consulting and support for major events like the Met Gala, Nelly’s Black & White Ball, Coachella, and more.

Natalia enjoys giving back, supporting organizations like Cardinal Glennon Children's Hospital for which she raised more than $4,500.

Natalia is a St. Louis Business Journal - STL Inno: 25 Under 25 awardee.

Madisyn is a skilled communications professional with expertise in public relations, media strategy, and event management. She holds a Bachelor of Arts in Communications, Summa Cum Laude, from Saint Louis University, with a Minor in Marketing. With experience working for both large and small agencies, Madisyn expertly develops and executes media strategies, manages client budgets, drafts press materials, and leads on-site events.

In her role as Associate Editor at Bands Through Town, she contributes by writing, editing, and strategizing content related to music and culture. Outside of work, she supports local causes like St. Louis Crisis Nursery and APA and enjoys music, gardening, and time with her pets.

Madisyn’s creativity and leadership make her a standout in communications.

Our values.

We approach every project with the same principles.

Integrity First: We’ll always be honest about what’s working—and what isn’t.

Creativity with Purpose: Every idea is built around achieving your goals.

Collaboration at the Core: We work closely with your team to ensure success.

Passion for Progress: We believe our work can spark joy and drive real change.

Excellence in Execution: From big-picture strategy to day-to-day logistics, we deliver.

People-First Culture: We value relationships—with our clients, with our communities, and within our team.

Our partnership.

WE’VE MERGED WITH PARR CREATIVE AGENCY.

Parr Creative Agency was founded in 2022 and manages digital storytelling and media production for clients like the Chase Park Plaza and St. Louis Children’s Choir.

In December of 2024, after two years of supporting Pattan & Co. clients UMSL Entrepreneurship and Innovation Center, Gateway Foundation, the East Loop Community Improvement District, and others, PCA and Pattan & Co. merged to operate as a single firm. Our partnership allows Natalia to maintain 100% ownership of her woman-owned company while gaining access to critical investment, mentorship and operational support. Natalia’s full-time role on our joint team elevates Pattan & Co.’s influencer relations and experiential work.

Now, PCA Founder Natalia Parr manages digital storytelling, influencer relations, media production and events as Associate Vice President of Digital & Experiential, and all Pattan & Co. team members support all PCA legacy accounts.