Job Opening: Associate Director of Public Relations
a full-time role with Pattan & Co.

Position Description
The Associate Director of Public Relations will oversee the day-to-day operations of cornerstone accounts and manage special projects. Reporting directly to the principal, this role co-manages the media relations and owned media teams, as well as a team of part-time associates and consultants. Assigned accounts will include cultural institutions, hospitality businesses, corporations, nonprofits, real estate companies and attractions. The number of accounts will vary over time based on size and scope.

At Pattan & Co., all team members support one another, each bringing a unique specialty to our collective expertise. This role will lead editorial and PR strategy across business, economy, government, politics, and hard news beats, while also advising on crisis communications as needed. They will be a key player from day one, and will have access to a diverse range of experience, relationships and skill sets to support their own client work.

A small portion of this role will be dedicated to company-wide initiatives, specifically overseeing our team training program. This program equips staff with our proprietary methodologies and best practices. The Associate Director will receive in-depth training on Pattan & Co.’s frameworks, principles, and standard operating procedures. After 6-12 months of hands-on experience using these methods, they will take ownership of training, refining processes and materials over time. Training responsibilities may range from 0-4 hours in a typical month, increasing to 6-10 hours during training-intensive periods.

The first 90 days in this role will include structured training, with the most hands-on sessions occurring in the first 30 days. The following 60 days will include bi-weekly, employee-led coaching and support sessions, providing opportunities for questions, skill development, and strategic brainstorming. The Associate Director will begin working on their assigned accounts immediately, with training integrated into daily client work.

In public relations, our weeks vary wildly. Deep dive strategic planning. Quiet periods of researching, writing and pitching. Overlapping launches. Grand Opening events, press conferences, breaking news cycles. Rest weeks. Holiday weeks. It’s part of the fun of the job, and it also requires publicists to be good at a lot of things—PR is so much more than just press coverage. At Pattan & Co., we balance excellence in creativity and execution with strong work/life boundaries and a 36-hour standard work week so we have the mental, emotional and physical energy to show up fully for our clients and each other.

Responsibilities

• Collaborate with clients to identify communications goals and key performance indicators (KPIs).

• Set and manage client expectations through clear plans, proactive communication, scheduled meetings, and structured project timelines using project management tools.

• Design and implement strategic communications and PR plans with input from senior leadership.

• Delegate tasks and manage team members, including account support staff, media specialists, creative contractors, and administrative colleagues.

• Conceptualize and execute PR initiatives, including events, meetings, press conferences, influencer and community experiences, media tours and previews, and grand openings.

• Source and coordinate event vendors, procure materials, and oversee purchasing.

• Provide creative direction and collaborate with production teams.

• Write, edit, and distribute message maps, communications guidelines, press releases, pitches, media kits, talking points, and other materials.

• Prepare clients for interviews and other public-facing opportunities.

• Cultivate and maintain relationships with clients, media, and influencers.

• Serve as one of the firm’s public-facing representatives, building relationships in the community, identifying new business opportunities, and earning commissions for bringing in new leads (without direct sales responsibilities).

• Develop recurring reports summarizing earned media, influencer, social media, and email performance, with a focus on client KPIs.

• Lead client services and PR training for new team members.

• Support Pattan & Co.'s internal PR initiatives.

Eligibility & Job Requirements

• 7+ years of experience in communications and public relations.

• 3+ years in a management or leadership role.

• 3+ years of client-facing and media-facing PR experience with corporations, nonprofits, arts and cultural institutions, public agencies, or similar organizations.

• Strong strategic thinking skills with the ability to design focused campaigns and PR plans.

• Highly organized and proactive approach to project management.

• Proficiency in AP style, strong writing skills, and an understanding of journalistic standards with the ability to craft compelling narratives.

• Confidence in building and maintaining client, media, and community relationships and leading both small and large meetings and events.

• Experience managing and mentoring more senior team members.

• Strong ability to drive progress and deliver results.

• A self-starter and multi-tasker who takes initiative while adhering to company and client processes.

• Ability to manage up effectively and contribute to problem-solving, strategy development, and collaborative decision-making.

• A creative mindset with a passion for generating fresh ideas for clients (activities, experiences, pitches, campaigns, journalists, and publications).

• Experience managing project budgets and meeting financial targets.

• A team player with strong professional boundaries, demonstrating mutual respect, support, and collaboration. Able to show up for colleagues and clients as needed (including occasional nights and weekends), while maintaining a 4.5-day, 36-40 hour work week.

• Career-driven with a desire for professional growth, both in St. Louis and beyond. Excited about contributing to a growing boutique PR firm with potential for upward mobility and shareholder status after three years of employment.

• Preferred but not required: Existing media relationships in St. Louis and/or other markets (national, niche, industry, or local markets).

Compensation & Employment Details

Total Compensation: $92,000

• Base Salary: $85,000

• Holiday Bonus: $1,000

• Benefits Allowance: $6,000

Maximum Potential Compensation in Year One: $110,000 

• Includes goal-based commissions and bonuses 

Other Benefits, Resources and Employment Details

• Employment Status: Full-Time, Permanent, W2

• Role Level: Senior

• Reports to: Principal

• Start Date: Between May 5 – June 7, 2025 (subject to extension if interviews continue into summer)
  
  

• Reimbursement: Parking, standard mileage, and incidentals

• Personal and Vacation Days: 20 days (2 weeks eligible for payout after 2 years, no rollover; additional days considered upon request)

• Company Holidays: 23 paid holidays

• Parental Leave: 12 weeks fully paid
  
  

• Schedule: Flexible with advance notice; office hours unless otherwise approved

• Office Hours: Monday-Thursday, 8 AM – 5 PM; Friday, 9 AM – 2 PM

• Work Location: In-office on Monday and Friday; remote optional Tuesday-Thursday

• Software & Tools: Gmail, Google Drive, Slack, Asana, Muck Rack, Toggl, Hunter.io, Adobe Creative Cloud, Canva, Dropbox, HARO/Qwoted, and more

• Supplies & Tech: Monitor, keyboard, mouse, camera, office supplies, permanent office desk, home desk, laptop, and other necessary tools

• Professional Development: Resources considered and supported on a case-by-case basis; networking and business event ticket reimbursement available

Job Opening: Public Relations Coordinator
a full-time role with Pattan & Co.

Position Description
The Public Relations Coordinator plays a vital role in executing and managing PR campaigns, media relations, and content development for Pattan & Co.’s clients. This position reports to the Senior Account Manager and supports key client accounts while also leading lower-tier clients, such as small businesses, single-day events, or emerging nonprofits. This is a hands-on role for someone who is detail-oriented, creative, and passionate about storytelling, media strategy, and community building.

At Pattan & Co., all team members support one another, bringing unique strengths to our collective expertise. This role will contribute to media relations, influencer outreach, event coordination, and content creation.

The first 90 days in this role will include structured training, with the most hands-on sessions occurring in the first 30 days. The following 60 days will include bi-weekly, employee-led coaching and support sessions, providing opportunities for questions, skill development, and strategic brainstorming. The Public Relations Coordinator will begin working on their assigned accounts immediately, with training integrated into daily client work.

In public relations, our weeks vary wildly. Some days involve deep-dive strategic planning, researching, writing, and pitching. Others are filled with media tours, influencer activations, and event logistics. At Pattan & Co., we balance excellence in creativity and execution with strong work/life boundaries and a 36-hour standard work week to ensure our team has the energy to show up fully for our clients and each other.

Responsibilities

• Manage lower-tier client accounts, including small businesses, one-time events, and emerging nonprofits, overseeing their day-to-day PR activities and strategy execution.

• Support client services by assisting in the execution of communications strategies, media outreach, and content creation for cornerstone client accounts.

• Draft, edit, and distribute press releases, pitches, media kits, and other PR materials.

• Coordinate media outreach and influencer engagement, assisting in developing relationships with journalists, bloggers, and community influencers.

• Lead community calendar and national holiday calendar submissions to ensure client visibility in relevant listings.

• Assist in event coordination, including media tours, press conferences, grand openings, and influencer experiences.

• Staff media events, ensuring smooth coordination between press, clients, and stakeholders.

• Monitor media coverage and develop reports, tracking PR performance and key metrics for clients.

• Support internal PR initiatives for Pattan & Co., contributing to our agency’s visibility and reputation.

• Manage vendor procurement and ordering of materials for PR activations.

• Collaborate with cross-functional teams, including designers, strategists, and leadership, to develop compelling brand stories.

• Provide creative input on campaigns, contributing fresh ideas for pitches, events, and media activations.

Eligibility & Job Requirements

• 2+ years of experience in public relations, communications, or media-related fields.

• 1+ years of client-facing experience, preferably with small businesses, nonprofits, or event-based work.

• Strong writing, editing, and storytelling skills, with a desire to learn and grow.

• Confidence in client communication, media pitching, and community engagement.

• Highly organized and detail-oriented, with the ability to juggle multiple projects and deadlines.

• Familiarity with AP style and a willingness to learn and apply media relations best practices.

• Self-motivated multi-tasker who thrives in a fast-paced, team-oriented environment.

• Creative problem solver with a passion for public relations and a keen sense of emerging trends in media and communications.

• Strong ability to drive progress and deliver results with minimal oversight.

• A team player with professional boundaries who fosters a culture of respect and collaboration.

• Career-driven, with an interest in growth within a boutique PR firm.

Preferred but not required: Existing media relationships in St. Louis and/or other markets.

Compensation & Employment Details

Total Compensation: $58,000

• Base Salary: $52,000

• Holiday Bonus: $1,000

• Benefits Allowance: $6,000 ($500 Monthly)

Other Benefits, Resources, and Employment Details

• Employment Status: Full-Time, Permanent, W2

• Role Level: Entry/Associate Level

• Reports to: Senior Account Manager

• Start Date: Between May 5 – June 7, 2025 (subject to extension if interviews continue into summer)

• Reimbursement: Parking, standard mileage, and incidentals

• Personal and Vacation Days: 20 days (2 weeks eligible for payout after 2 years, no rollover; additional days considered upon request)

• Company Holidays: 23 paid holidays

• Parental Leave: 12 weeks fully paid

• Schedule: Flexible with advance notice; office hours unless otherwise approved

• Office Hours: Monday-Thursday, 8 AM – 5 PM; Friday, 9 AM – 2 PM

• Work Location: In-office on Monday and Friday; remote optional Tuesday-Thursday

• Software & Tools: Gmail, Google Drive, Slack, Asana, Muck Rack, Toggl, Hunter.io, Adobe Creative Cloud, Canva, Dropbox, HARO/Qwoted, and more

• Supplies & Tech: Monitor, keyboard, mouse, camera, office supplies, permanent office desk, home desk, laptop, and other necessary tools

• Professional Development: Resources considered and supported on a case-by-case basis; networking and business event ticket reimbursement available