Abstract

BBBSEMO wanted to create a dynamic brand and storytelling concept to promote their first ever Battle at the Ballpark: Rock! Paper! Scissors! fundraising event at Busch Stadium. The campaign utilized web, video, graphic design, fundraising software, social media, photography and creative communications to raise awareness about the unique fundraising event.

the challenge

BBBSEMO wanted to market a brand new event format that hadn’t existed before. Brining in the elements of ‘fun & play’ but also giving the brand campaign a ‘battle’ look and feel that felt inclusive to family, was an original challenge.

The Deliverables

Through discovery, the P & Co team created a dynamic brand graphics campaign that encompassed the look and feel of grit, textures, sweat, and paint splatters to depict “epic battle” branding to carry the narrative of the campaign.

• Logo & branding design

• Brand graphical elements including texture, fonts, and animations

• Social media graphics and templates

• Homepage web design, slider image, pop-up, & custom landing page design

• Classy webpage design

• Photography campaign at Busch Stadium

• Video storytelling including storyboarding, script, & talent

• Sponsorship deck & toolkit

• Earned media placement

• Brand campaign guidebook

• Earned media throughout campaign