Women’s History Month & Equal Pay Day

Abstract

Rung for Women wanted to celebrate Women’s History Month while also bringing awareness to their programming helping women climb the career ladder. With Equal Pay Day as the centerpiece, Pattan & Co. developed a month long social media campaign and multiple in-person events.

-social media

-newsletter

-t-shirt collaboration

-yoga event

-Equal Pay Day Party

-media drop day

-strategic event partnerships

Girls just wanna get paid t-shirt Collaboration

Rung for Women collaborated with women-owned Midtown Boutique Golden Gems to create a limited edition t-shirt for Equal Pay Day. Pattan & Co. created an event on Equal Pay Day to raise awareness for Rung and their mission. The campaign was covered by KMOV,